SELECTED PUBLICATIONS
N. Muthuri, J., & Farhoud, M. (2020). The Base of the Pyramid markets in Africa: Opportunities and challenges. Base of the Pyramid Markets in Africa: Innovation and Challenges to Sustainability, 1st Edition. Routledge.
Farhoud, M., Bignotti, A., & Stenholm, P (2019). Reward-based crowdfunding as a catalyst of social enterprises’ legitimacy and performance. Paper presented at the Africa Academy of Management, the Faculty Development Workshop. The American University in Cairo, Egypt.
MEMBERSHIP AND SERVICE
* Co-founder, The African Network of Social Entrepreneurship Scholars (ANSES)
* Coordinator, The African Network of Social Entrepreneurship Scholars (ANSES)
* Editorial Team, the Emerging Markets Case Studies collection: cases on social entrepreneurship in Africa
* Co-organiser (2019), Research Workshop on Social Entrepreneurship 2019: Forming research collaborations in Africa. University of Pretoria and KU Leuven. Pretoria, South Africa.
* University of Pretoria Research Leader, Future Africa Institute
* Reviewer, African Journal of Management, Entrepreneurship and Small Business Track
* Member, Africa Academy of Management (AFAM)