Mohamed Farhoud

 Mohamed Farhoud

South Africa

University of Pretoria

Business management

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Work and Research

Mohamed is co-founder and coordinator of ANSES: African Network of Social Entrepreneurship Scholars ( ANSES is a VLIR-UOS-funded social entrepreneurship scholarly network in Africa. It aims to enable the capacity of African academics to conduct research in social entrepreneurship in Africa. Mohamed is on the editorial team for Emerald Emerging Markets Case Studies Collection for cases on social entrepreneurship in Africa (2019-2022). Mohamed’s research focus includes Entrepreneurship, Social Entrepreneurship, Legitimacy, BOP Ventures, nascent Entrepreneurship, and teaching cases on Social Entrepreneurship in Africa. He is a Researcher at the Economic and Management Sciences Faculty, University of Pretoria.


N. Muthuri, J., & Farhoud, M. (2020). The Base of the Pyramid markets in Africa:  Opportunities and challenges. Base of the Pyramid Markets in Africa: Innovation and Challenges to Sustainability, 1st Edition. Routledge. 

Farhoud, M., Bignotti, A., & Stenholm, P (2019). Reward-based crowdfunding as a catalyst of social enterprises’ legitimacy and performance. Paper presented at the Africa Academy of Management, the Faculty Development Workshop. The American University in Cairo, Egypt.


* Co-founder, The African Network of Social Entrepreneurship Scholars (ANSES)

* Coordinator, The African Network of Social Entrepreneurship Scholars (ANSES)

* Editorial Team, the Emerging Markets Case Studies collection: cases on social entrepreneurship in Africa

* Co-organiser (2019),  Research Workshop on Social Entrepreneurship 2019: Forming research collaborations in Africa.     University of Pretoria and KU Leuven. Pretoria, South Africa.

* University of Pretoria Research Leader, Future Africa Institute

* Reviewer, African Journal of Management, Entrepreneurship and Small Business Track

* Member, Africa Academy of Management (AFAM)